Everything you need to know to set up a simple traffic campaign. And Nothing you don't.
Not sure where to start?
Facebook & Instagram Ads are hard to figure out.
It's hard to know if they're working.
You're not even sure if it's worth the effort to learn them.
Part of my job was to create a Facebook ad and I didn't have any idea how to start.
I was a teacher, not a marketing expert. I had no idea what to write or how to set up a Facebook ad campaign. I'd never done it before and I was certain that I was going to be fired if I couldn't learn to create a good ad.
And not only did I keep my job, but I learned to build successful ad campaigns and measure their impact.
The problem was, I needed someone to start at the beginning and keep it simple. I didn't need to know advanced Facebook & Instagram marketing techniques.
I didn't need a Facebook ad course with 10 modules full of complex techniques that I wasn't ready to learn or understand.
I just needed a simple, step by step guide to setting up a basic campaign.
I needed someone to start at the beginning, and stop before things got complicated.
I know that's what you need too,
which is why I created:
Everything you need to know to set up a simple traffic campaign. And nothing you don't.
8 Short Video Modules with Step By Step Instructions
Get the Updated Version of The Easiest Ad Campaign (Plus: A new course is dropping!)
Video 1: The Easiest Facebook Ad Campaign: Introduction
Video 2: The Easiest Facebook Ad Campaign: Audiences
Video 3: The Easiest Facebook Ad Campaign: Setting up a Warm Campaign
Video 4: The Easiest Facebook Ad Campaign: Setting up a Cold Campaign
Video 5: Managing Your Campaign While It's Running
Video 6: The Easiest Facebook Ad Campaign: Analyzing Results on Facebook
Video 7: The Easiest Facebook Ad Campaign: Analyzing Results on Your Website or Store
Video 7: The Easiest Facebook Ad Campaign: Final Details
Printable Resource: Ad Set Up Checklist
Printable Resource: Audience Building Mini Guide
Printable Resource: The Ultimate Guide to Facebook & Instagram Ad Copy With Templates & a Quick Fix Checklist
Printable Resource: Instagram & Facebook Reporting Glossary
Printable Resource: Custom Audience List
Printable Resource: Saved Audience Idea List
People who want to have more visitors to a blog post.
People who want to promote a product on the Teachers Pay Teachers website.
People who want to promote a product on another website that doesn't use the Facebook pixel.
People who want to run conversion campaigns.
People who are trying to sell products on their own website (with Woo Commerce, Easy Digital Downloads, Shopify or Squarespace.)
People who are trying to grow an email list with ads.
Special Discount Pricing
Extra resources designed to help you build and manage your first campaign.
The guide that tells you how to make sure you nail your ad copy every single time.
My free guide to setting up a Facebook audience that includes a special section full of keywords for targeting teachers on Facebook & Instagram
The exact checklist we use at the Karen Nelson Digital Facebook ad agency to make sure we're not forgetting any details when we set up our campaigns.
This guide explains & defines the only metrics you need to care about as a beginning Facebook ads marketer.
The list of audiences we always build for every single Karen Nelson Digital client.
It can be hard to know how to start searching for the right keywords when you're building a saved audience. This list helps you start brainstorming.
Yes. This is much lighter and less comprehensive than most Facebook ad courses. And that's a good thing! This course is designed to give you just enough information to get started, but not so much that you get overwhelmed. This course should help you feel more confident moving into the more comprehensive one you might have already purchased.
You should be able to get a basic campaign set up in about an hour. The additional videos about how to analyze your campaign are about 60 minutes total.
No. This course is designed for beginners. If you are interested in learning about conversion campaigns (for lead generation or purchases) or other more complex topics you should choose another course.
“I learned so much from your course. The detail was amazing and the video quality was high. I’ve taken a Facebook ads course before and was unsure if purchasing this course would be beneficial to me. Your course blew the other one out of the water! You have a knack for explaining things and breaking them down in a simple way that is easy to understand. I have already launched multiple campaigns since taking the course and I have data and results I actually understand! Thank you so much for this, truly. ”
Victoria C.
“Before working with Karen, I was afraid of trying ads again and wasting money. Anything technical and analytical like this is NOT my zone of genius, so I simply avoided ads entirely. Karen is so detailed and she genuinely cares. I would absolutely recommend her in a heartbeat! She’s innately great at running campaigns.”
Kelly T.
Everything you need to know to set up a simple traffic campaign. And nothing you don't.
